Canadian dairy leader Lactalis Canada Inc. (formerly Parmalat Canada Inc.) is pleased to announce its partnership with WhatRocks™, a Canadian-engineered mobile wallet for good that brands credit with fixed-value blockchain tokens whenever online users view or click on their WhatRocks™-labeled ads across the web for them to donate to the charities of their choice. With iconic brands including Astro, Beatrice, Cracker Barrel, Black Diamond, and Lactantia, Lactalis Canada joins WhatRocks as a founding member and first Canadian partner to offer Canadian consumers digital currency to support their favorite charities.
L’Oréal reveals the winners of its “Beauty Tech for Good Challenge”, an international competition recognising the most innovative start-ups supporting responsible, sustainable and inclusive beauty
"Annonceurs comme éditeurs ont besoin de restaurer l'image de la publicité digitale. Elle s'est insuffisamment auto-régulée aux yeux de la société, ouvrant la porte à la généralisation des ad blockers et au durcissement des lois sur les données personnelles. Restaurer le contrat social de la publicité digitale passe par une solution sociale. Il s'agit de donner une utilité sociale aux investissements publicitaires".
Article from Petit Web
Publicis Media France et WhatRocks Foundation ont annoncé hier leur association afin de développer, tester et lancer une nouvelle offre d’espace publicitaire responsable qui donne aux internautes les moyens financiers de faire des dons aux associations de leur choix.
Article from CB News
« Given the magnitude of the social challenges we are facing, we urgently need to establish additional sources of sustainable revenues for non-profits. Impact advertising is not only a promising innovation for our portfolio organizations but will also set the norm for a new giving economy where donations are paid by brands », underlines Alexandre Mars, Founder and CEO of Epic.
Press release
Publicis Media France and WhatRocks Foundation enter a strategic partnership to develop, test and market a world premiere solution for socially responsible advertising that gives money to online users so they can make donations to the charities of their choice.
Press release